The RoofHer: Sobriety, Resilience, and Building a Female-Owned Business

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Meet Erin Mahoney, a trailblazing entrepreneur who's redefining what it means to be a female business owner in the historically male-dominated roofing industry. As founder of The RoofHer in Columbus, Ohio, Erin's journey from addiction to successful business ownership offers a powerful blueprint for resilience and determination in the face of seemingly insurmountable obstacles.

Throughout our conversation, Erin candidly shares the challenges she's encountered as one of the mere 4.6% of women in the roofing field. Rather than letting gender bias defeat her, she turned knowledge into her superpower, pursuing extensive training and mastering hands-on skills that many of her male counterparts lacked. "I had to know way more than the boys had to know," she explains, revealing how she transformed potential disadvantages into her competitive edge.

What truly sets Erin's story apart is how she navigated the darker chapters of her entrepreneurial journey. When a former employer registered her trademarked business name to block her progress, Erin found herself at a crossroads – retaliate or respond with grace. Drawing on principles learned through four years of sobriety and recovery, she chose the harder but ultimately more powerful path forward. "I know there's no peace in retaliation," she reflects, "but I also know I have a voice for a reason, and I'm done being silenced."

The parallels between Erin's recovery journey and her business challenges reveal profound insights about personal transformation. Her description of rebuilding herself after addiction resonates universally: "When you feel like you're just broken and all the pieces are laying on the ground... the cool part is you get to pick them up and form them into a foundational structure that is not breakable, and you can leave pieces on the ground that don't serve you anymore."

Erin's story isn't just about roofing – it's about finding purpose through adversity, transforming trauma into strength, and creating space for authenticity in environments that resist change. Her pink truck isn't just a marketing gimmick; it's a bold statement about claiming space in an industry that wasn't designed for women, yet desperately needs their perspective and talent.

Ready to be inspired by raw honesty and unwavering determination? Listen to Erin's full story and discover what happens when recovery principles meet entrepreneurial spirit – creating a foundation stronger than any roof she's ever built.

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