How Joe Biden Helps ATTN: Aim to Be the ’HBO of Mid-Form’

While the nation waits to hear whether former Vice President Joe Biden will join the 2020 presidential race, he's not quietly sitting on the sidelines. He just launched an episodic series on Instagram's new IGTV created by ATTN:, a company devoted to making its "purpose-driven" content entertaining on digital platforms. ATTN co-founder, Matthew Segal, explains how the Biden projects fuels his ambition to make his company the "HBO of mid-form" programming.