How being boring can make you wealthy w/ Codie Sanchez

2023-09-26

There’s a huge problem with most business advice… It’s something you won’t hear a lot of success gurus talk about. But most business advice nowadays seems to be all the same. Going down YouTube rabbit business rabbit holes may expose you to different personalities, but you’d be hard pressed to find a novel idea among them. Now this isn’t necessarily a bad thing. You often hear cliches because there’s truth to them. However, the problem here is that not everyone in business has the same goals or wants the same outcome. So there definit...

There’s a huge problem with most business advice…

It’s something you won’t hear a lot of success gurus talk about. But most business advice nowadays seems to be all the same. Going down YouTube rabbit business rabbit holes may expose you to different personalities, but you’d be hard pressed to find a novel idea among them.

Now this isn’t necessarily a bad thing. You often hear cliches because there’s truth to them. However, the problem here is that not everyone in business has the same goals or wants the same outcome. So there definitely should be some diversity of thought.

Which is why I brought Codie Sanchez on today’s podcast episode. Codie has an amazing newsletter called “Contrarian Thinking”. And on it she does exactly what the name suggests – teaches you how to think differently from the masses. One way she does this is by exposing just how profitable it is to start what she calls a “boring business”.

Codie owns multiple businesses such as car washes, laundromats, ice dispensers, etc. And by doing this, she’s created a nice living for herself. So if you want to learn how you can leverage boring businesses to create wealth for you and your family, make sure to give this episode a watch.

In this episode you’ll learn: