Does this election campaign need to be a bit more dirty?

2024-06-19

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Election day is two weeks tomorrow. For some that can't come soon enough. Today - with the help of former Tory Chairman and ad man Lord Maurice Saatchi we assess the state of the campaign and ask how politicians are communicating with the public, and what the public is saying back. Is there such a thing as a campaign that's 'too nice'? And is this it? Later, we have the latest The News Agents/More in Common MRP poll and ask what will happen to the SNP and whether the methodology of how pollsters ask questions has...

Election day is two weeks tomorrow. For some that can't come soon enough.

Today - with the help of former Tory Chairman and ad man Lord Maurice Saatchi we assess the state of the campaign and ask how politicians are communicating with the public, and what the public is saying back.

Is there such a thing as a campaign that's 'too nice'? And is this it?

Later, we have the latest The News Agents/More in Common MRP poll and ask what will happen to the SNP and whether the methodology of how pollsters ask questions has changed?

Editor: Tom Hughes

Senior Producer: Gabriel Radus

Producer: Zeynel Can Yuce

Social Media Editor: Georgia Foxwell

Video Production: Rory Symon, Shane Fennelly & Arvind Badewal

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The News Agents is brought to you by HSBC UK - https://www.hsbc.co.uk/

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