316: Donor Retention Is Low Because People Don’t Care!— Greg Warner with MarketSmart

Greg Warner is the CEO and Founder of MarketSmart, a marketing software specifically catered to nonprofits seeking to raise more money for their charity. Greg takes a unique approach to how you can engage your donors in a meaningful and impactful way.  After feeling frustrated himself from giving to nonprofits and feeling like just a dollar sign, Greg created this software to help nonprofits really understand the best ways to make a connection. 

 

Key Takeaways:

[2:45] Who is Greg and why did he start MarketSmart?

[4:20] Greg has seen organizations get as much as 300 to 1 ROI. Greg and his team personally aim for 100 to 1 ROI.

[8:20] It’s important to create a collaborative atmosphere so that everyone can prosper. 

[15:55] The reason why we’re here is to try and live with purpose and intent.

[18:50] Greg explains his process and how he helps nonprofits.

[24:35] What’s Greg’s book, Engagement Fundraising, all about?
[35:30] You will always need fundraisers/ facilitators to help walk donors through your process.

[42:55] How does a brand new charity work with Greg?

[46:15] Why is donor retention so low?

[52:55] The way you engage your donors sucks! There’s a much better way to do it. 

[58:00] Greg himself was a mistreated donor who was fed up about being mistreated, which is why he created his company - to show nonprofits how to do it right! 

[1:04:30] For every dollar amount Greg’s staff gives, Greg will match it. 

[1:11:25] You have to know what it’s like to personally be a donor at your own charity. 

 

Mentioned in This Episode:

Giving Back Podcast

MarketSmart

Greg Warner on LinkedIn

Engagement Fundraising, by Greg Warner

Fundraising Report Card