Episode 236 | How a Food Photographer Crushed Black Friday, with Sam Adler

What if you could run a scrappy Black Friday promo and walk away with $15,000 in sales?

That's exactly what Sam Adler did, and she's here to spill all the details.

Sam is a classically trained pastry chef turned award-winning food photographer and stylist. Her vibrant style and smart strategy have landed her features in Cosmopolitan and Taste of Home, and she's built a thriving education business teaching fellow food creatives how to do what she does. But last Black Friday, she tried something new: she ran her first-ever "5 Days of Deals" promotion using my Black Friday in a Box strategy, and the results were incredible.

In this episode, Sam and I dive into her journey from custom cake shop owner to food blogger to full-time photographer and educator. She walks us through exactly how she structured her Black Friday week, what offers she sold (from $24 guides to her $2,850 mastermind), and what surprised her most about the results. We also talk about why she's changing things up for this year's Black Friday and what she learned from testing new offers during the sale.

If you've ever wondered whether the Black Friday in a Box strategy works for businesses outside of traditional course creation, or if you're curious about how to structure a multi-day promotion with offers at different price points, this episode is for you.

What You'll Learn:

• How Sam transitioned from pastry chef to food photographer to online educator
• The exact breakdown of Sam's five Black Friday offers and how much each one made
• Why her $24 restaurant photography guide ended up being one of her best sellers
• What happened when she tested a brand-new $697 offer on Thanksgiving (spoiler: no one bought it, and that's okay!)
• How she filled half of her $2,850 mastermind spots without doing any sales calls
• The power of testing new offers during Black Friday to gather valuable data
• What Sam is changing for her Black Friday strategy this year
• Why following the Black Friday in a Box strategy to a T made all the difference

Resources Mentioned in This Episode:

• Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
• Sam's Food Blog: https://frostingandfettuccine.com/
• Sam's Creative Business: https://samadlercreative.com/

Your Next Steps:

• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
• Connect on Social: https://www.instagram.com/gemma.bonhamcarter

 

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