Neurofinance: The Future of Financial Planning and Brain Science

In this episode, Rory speaks with Oliver Schnusenberg, a professor at the University of North Florida, about the emerging field of neurofinance. Discover how insights from neuroscience are being applied to analyze our financial decision-making. For example, learn why spotting a Louis Vuitton bag might trigger a desire to splurge, and how reflecting on personal values can help us resist such spending impulses. Learn about the latest research on the connection between brain physiology and financial behaviors. Find out why Oliver believes it is crucial to develop affordable technologies such as functional MRIs to visualize and understand the brain's responses to financial stressors and decisions. Want to see how lessons from The Karate Kid might apply to mastering personal finance? Curious about using the 'Boomerang Effect' to enhance your communication skills? Join us for this exploration of neuroscience, finance, and human behavior with Oliver Schnusenberg, Ph.D.