Building Community, Connection, and Content That Converts

What’s really driving retail success in today’s world? In this dynamic EVOLVE panel episode, three powerhouse women—Barb Binkley (Cooper and Binkley Jewelers), Beth Rich (Mix It Up Gift and Home), and Miranda Heslip (Cloud Nine Pajamas)—share their real-world insights on what’s working right now in retail.

From creating loyal communities to planning events that actually drive foot traffic, to mastering email marketing that converts—this episode is packed with tips you can implement today.

What’s Inside:
[4:59] One thing retailers worry about that’s not worth the stress
[6:50] Defining moments that shaped their retail journeys
[11:57] How writing their own mission statements brought clarity
[18:52] Meet the new “retail therapist” joining the show
[20:03] A week in the life of three successful store owners
[25:00] Tips for finding the right people to manage your social media
[28:48] The power of delegation, outsourcing, and aligned accountability

Get rooted in retail wisdom with Barb, Beth, and Miranda—you won’t want to miss this conversation!

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