Part 3 - The Anti-Risk Formula: Test Don’t Guess Framework For Business

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In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Steven Sashen, CEO and Co-Founder of Xero Shoes. Steven shares the rapid growth of Xero Shoes, starting with sandals inspired by his barefoot running experience and evolving into performance shoes worn by NBA players. He also discusses the challenges of rapid scaling, the company's focus on customer engagement and adaptability, and the importance of real-world testing of your business ideas.

In the final part of this episode, Steven talks about the importance of cash flow and the value of testing ideas in real-world scenarios, rather than relying on opinions or focus groups. He advocated for experimenting with different variables, such as ad colors or product presentation, to see what resonates with real customers. Steven also shares his journey of returning to fitness after a knee injury and the importance of having an exit plan for businesses.

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