268 - Making The Most of Big Changes: How To Turn Shifts & Trends Into Sales

When the world around your ideal client shifts — whether it’s a new law, a tech breakthrough, a social movement, or an economic shake-up — their needs, questions, and priorities change, too.

And that creates one of the most powerful (and underused) moments for YOU to create content that meets the moment and converts more clients.

In this episode, your hosts, Suzi Dafnis & Michelle Falzon give you practical ways you can ride the wave of change and use shifts and trends happening right now in YOUR industry or market to create:

• More visibility
• More relevant offers
• More meaningful conversations
• And ultimately… more sales.

We share real-life examples of women business owners inside the HerBusiness Marketing Success Mastermind who are turning disruption into opportunity — like:

• How Donna Cross is leveraging massive aged care reforms to position herself as the go-to expert
• How Amanda Farmer is turning every legal update in the strata space into leads, trust, and revenue
• How Chantel Gilbert pivoted from general electrical services into solar and EV installations in response to environmental and financial shifts

We’ll Walk You Through:

• The 5 types of change that can create momentum in your marketing
• A simple 3-step framework to spot shifts and respond fast
• The key to getting your message heard when urgency is already high
• Why your most timely content doesn’t need to be polished — it needs to be present

Whether the changes are legislative, cultural, technological, financial, or environmental — you’ll learn how to anticipate them, respond strategically, and meet your clients in the moment they’re most ready to buy.

Listen Now to Learn:

• The 5 categories of change you want to be on the lookout for that unlock new sales opportunities
• How to become the go-to voice when your industry is shifting
• Why urgent change means less “pushing” and more natural conversions
• How to respond to trends without splitting your focus in too many directions
• The 3-step “Listen, Translate, Respond” framework to move fast with confidence
• Simple ways to tweak your message or offer that build massive relevance
• How to ride the “wave of receptivity” with timely, helpful content
• What the media, your clients, and your competitors are already noticing — and how to join the conversation strategically

Also Mentioned in This Episode:

Apply For Mastermind
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Join the HerBusiness Network
Find out why HerBusiness is Australia’s leading network for women business owners.
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Donna Cross – Culturally Directed Care Solutions
cdcs.com.au
(Supporting aged care providers with culturally appropriate care)

Amanda Farmer – Your Strata Property
yourstrataproperty.com.au
(Legal insights and education for the strata community)

Chantel Gilbert – Blue Gum Electrical
bluegumelectricalsolutions.com.au
(Solar, EV charging, and smart energy solutions)

Kristy-Lee Billett – People Powered HR
peoplepoweredhr.com.au
(HR systems, support, and legal compliance for small business)

NDIS – National Disability Insurance Scheme
ndis.gov.au

McKinsey & Company Study – Digital Adoption During COVID
mckinsey.com
(Referenced study on rapid digital transformation in 2020)

Google Alerts
google.com/alerts
(Set up keyword alerts for your industry or topic)

Therese Ravell – Impact HR
impacthr.com.au
(Bespoke HR support for small and medium-sized businesses)