1240 | The Plan Comes First

In this episode of Behavior Gap Radio, Carl unpacks the power of visual shortcuts and meaningful souvenirs—how his sketches distill complex ideas into simple, conversation-starting icons. He shares an essay from his upcoming book, Your Money: Reimagining Wealth Through Simple Sketches, exploring the foundational idea that a plan must come before anything else. Too often, we obsess over products—stocks, credit cards, investments—without first deciding where we’re headed. Through his well-known sketch, The Plan Comes First, Carl explains why products only make sense in the context of a plan and how visuals serve as both a shortcut to understanding and a lasting souvenir of a learning experience.

Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/