Rundown: TikTok Shop officially launches, Birkenstock files for IPO & Target strikes Kendra Scott partnership

On this week’s episode of the Modern Retail Rundown, the staff reviews headlines from the retail industry. First up is TikTok Shop, the platform’s e-commerce play, which has officially rolled out in the U.S. This week also saw 249-year-old Birkenstock filing to go public following major growth over the last few years. Meanwhile, Target looks to boost its assortment by striking a deal with jewelry brand Kendra Scott.