151: Power of Social Media Metrics - Sprout Social Andrew Caravella

Smart marketers are not afraid to dig in deep and even "geek out" on data and analytics to achieve success in social media, digital marketing and business. Many marketers get overwhelmed with trying to understand how they can leverage data and metrics to guide their business in the right direction. As a result they run away from data and the power it can provide versus digging in and learning how to tap into the power of what it has to offer. I am thrilled to introduce Andrew Caravella from Sp...