Ep 427: How to Structure Your Google Ads Campaigns (and Long Live the Cookie!) | AKNF
DTC Podcast

Ep 427: How to Structure Your Google Ads Campaigns (and Long Live the Cookie!) | AKNF

E 2024-08-02
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today we have Dougie, the Google Lead from Pilothouse, who shares invaluable insights into optimizing your Google Ads campaigns. Key Insights: Tiered Campaign Approach: Start with specific product keywords and expand gradually. Quality Score Optimization: Ensure ad copy and landing pages are highly relevant and engaging. Strategic Use of Negative Keywords: Funnel traffic effectively by using negative keywords to guide...
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