How the Royal Academy of Music increased its fundraising income twelvefold

Lucinda Rouse and Dami Adewale are joined by Kirsty MacDonald, deputy principal for advancement at the Royal Academy of Music, to discuss the charity’s ongoing campaign to raise £100m.

Kirsty describes how the academy saw annual fundraising revenues grow from £1.5m to £18m in less than a decade, after investing in necessary systems and infrastructure including research, data and due diligence functions.

She stresses the importance of fostering long-term relationships with major donors, bringing them into the wider academy family using a variety of methods including one-to-one pairings with staff in the fundraising team and beyond.

The episode also features snippets from a recent Third Sector interview with Hilary Evans-Newton, chief executive of Alzheimer’s Research UK. 

Hilary talks about changing perceptions around dementia, the controversy caused by ARUK’s 2023 advertising campaign and the importance of role models for working mothers.

Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.

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