Why Our Brains Won’t Let Us Niche Down

Niching down is essential for a successful business, but that doesn’t mean it’s easy. Far from it, finding a niche is one of the hardest decisions a business owner will have to make. 

 

What is it about the idea of narrowing down our scope that scares us so much? More importantly, can we push past that hesitation, so we can see the benefits of niching down? 

 

In this episode, I’m sharing why our brains don’t want us to niche down, and how we can do it, anyway! 

 

Our brains tell us we’re different from everyone else and can help everybody, but not niching down HURTS you. -Dana Malstaff

 

3 Things You’ll Learn in This Episode

 

• How to break free from the idea that we ‘could’ do more
  
  Are we diluting our impact by trying to be of service to everybody? 

 

• The key to getting more clarity in our businesses
  
  How can we get crystal clear on the exact person we want to serve through our businesses? 

 

• How to start niching down, today
  
  What tangible steps can we take right now to narrow our scope and define our audience?