Rupinder Kaur is the award-winning founder of Asian Women Mean Business (AWMB). A British Asian woman who has thrived in both the corporate and entrepreneurial worlds, she is deeply passionate about helping South Asian women unlock their silent strength and reach their full potential.
Through AWMB, Rupinder supports women in shifting from overwhelm and isolation to lives filled with balance, purpose, and joy—personally and professionally. Her unique framework blends structure, mindset tools, and community within a vibrant and supportive sisterhood.
With over two decades of experience in human resources, psychology, coaching, and mentoring, Rupinder brings a wealth of expertise to her work. She is committed to helping women create lives they are proud of—lives that reflect their values, dreams, and authentic selves.
As a mother to Daya and Sahib, Rupinder understands firsthand the complex challenges working mothers face—from navigating identity shifts to redefining aspirations and reconnecting with who they truly are. Her work is rooted in compassion, experience, and a deep understanding of the South Asian cultural context.
In 2020, Rupinder was invited to join the prestigious Forbes Coaches Council, becoming the only Sikh woman from the UK to be accepted into the network.
AWMB offers support through inspirational blogs, a podcast, and a growing community of like-minded women. By spotlighting real stories of purpose-driven South Asian women, AWMB aims to show others what’s possible—because as Rupinder says, “You cannot be what you cannot see.”
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SOCIALS:
Twitter: https://x.com/A_W_M_B
Instagram: https://www.instagram.com/a.w.m.b/
Website: https://www.asianwomenmeanbusiness.com
LinkedIn: https://www.linkedin.com/in/rupinderkaurawmb/