Design’s Strategic Value for Business with Yiying Lu, “Fast Company’s Most Creative People in Business”

During this week’s episode, we will discuss the value of design in early technology startups with Yiying Lu, the award-winning artist behind the Twitter Fail Whale and Dumpling emoji,  named as “Fast Company's Most Creative People in Business” and Microsoft's “Top 10 Emerging Leader in Innovation”.

Show notes:

02:08 Introducing Yiying Lu

03:00 How design helps with product experience

05:30 The role of emotional needs in design

10:50 Design as a strategic tool for tech companies

14:40 How early stage founders should pay attention to design

19:50 Own a cross-cultural mindset

27:33 Failed campaign examples when foreign companies enter China

31:50 Yiying’s cross-cultural campaign cases

Many thanks to our guest  Yiying Lu; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

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