588: [success] Positioning Her Brick and Mortar Expertise with Jennifer Kok

I am thrilled to introduce you to my guest today, Jennifer Kok, a consultant and strategist for small brick and mortar businesses. 

A recent $ix Figures Lab member, Jennifer came into the program as a skilled entrepreneur, possessing an extensive background in corporate sales, but unsure of who she wanted to serve and what she would offer them.  

Looking for strategies to make her new business an unequivocal success, Jennifer was willing to test new markets and to experiment with her services in order to find her ideal client. 

On today’s episode, I talk to Jennifer about what compelled her to begin her company, how she discovered her ideal client and what motivates her to continue as a small business owner. 

 

 

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This episode was first published at BizChix.com/588.