277: Yes! It’s Seth Godin on 710 WOR! with Seth Godin, Marketing Guru, Entrepreneur, Speaker and 19 Time Best-Selling Author!

Questions addressed: What is the single most important factor needed for a successful advertising campaign? How can a company get their ideas to take root, spread, and grow like wildfire? For an individual – or a company – what are the “guidelines” for how long one should hold onto an idea, that isn’t yet successful, before “tossing it overboard?”