America’s Team

Originally nicknamed by the media during the highlight film in 1978, the Dallas Cowboys, also known as America’s Team, stuck as The Voice of God opened with the nickname, and it continues to represent the team today. During the opening game of the 1979 season, the announcer for CBS called the Dallas Cowboys by their new nickname, and from that point on, it became part of the team as fans, announcers, and even team members, used the nickname. Coach Tom Landry wasn’t thrilled by the new nickname for his team and felt strongly that the name would push their opponents to play harder. However, as strongly as he felt against the name, he really had no choice. The nickname for the Dallas Cowboys did not come without controversy, and even today, teams across the league battle it out to determine who America’s Team really is.

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