Marketing For a Tough Industry

2024-08-25

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Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge. Tobacco, alcohol, adult entertainment, pharmaceuticals, firearms, cryptocurrency, or cannabis. These sectors face stringent regulations and significant public scrutiny. They also present incredible opportunities for marketers willing to navigate these hurdles. In this episode we explore the strategies needed to effectively promote products and services in tough industries, where traditional marketing approaches often fall s...

Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge.

Tobacco, alcohol, adult entertainment, pharmaceuticals, firearms, cryptocurrency, or cannabis. These sectors face stringent regulations and significant public scrutiny.

They also present incredible opportunities for marketers willing to navigate these hurdles. In this episode we explore the strategies needed to effectively promote products and services in tough industries, where traditional marketing approaches often fall short, and innovative, compliant strategies are keys to success.

Listen For
9:05 Overcoming Industry Challenges Through Earned Media
11:45 The Importance of “Receipts”
14:32 Engaging the Canna-Curious Segment
19:11 Leveraging Testimonials and Case Studies for Older Demographics

Guest: Michael Mejer, Green Lane Communication
Website | Email | Michael’s LinkedIn | Green Lane Communication’s LinkedIn | Instagram

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