Membership Secrets With Stu McLaren

2020-05-05

For this week’s episode of the Performance Marketer Podcast, I had the pleasure of welcoming Stu McLaren, an expert in the field of creating recurring revenue with online memberships.Stu was one of the co-founders of WishList Member, the world’s leading membership platform for WordPress. Throughout his career, he has developed a unique perspective about the membership and subscription markets. And the insights he’s pulled together over the years apply to virtually every market out there.Today, he’s going to share some of the top members...

For this week’s episode of the Performance Marketer Podcast, I had the pleasure of welcoming Stu McLaren, an expert in the field of creating recurring revenue with online memberships.

Stu was one of the co-founders of WishList Member, the world’s leading membership platform for WordPress. Throughout his career, he has developed a unique perspective about the membership and subscription markets. And the insights he’s pulled together over the years apply to virtually every market out there.

Today, he’s going to share some of the top membership secrets out there, go over a bunch of examples, and solve problems on the go. This conversation is a masterclass on membership, and I was delighted to be a part of it. Trust me - you do not want to miss this episode.

At the moment, the applications for Stu’s free workshop on membership are still open. It’s called the TRIBE Workshop, it’s held once per year, and there’s not much time left, so make sure to check it out right now using the link below, in the Additional Resources section.

Key Takeaways:

Five fun facts about Stu McLaren (4:13)
Stu’s background and how he ended up creating the TRIBE Workshop (9:16)
Top 3 indicators that your market is well-suited for a membership model (16:32)
The benefits of narrowing down your membership offer to a specific niche (21:29)
How to create cash flow with a recurring membership offer (+ example) (22:53)
Why are VIP programs such a powerful strategy? (28:48)
The complete breakdown of Stu’s TRIBE Workshop (32:02)

Additional Resources: