Marcelo Calbucci on Strategic Product Thinking

In this episode of Semaphore Uncut, Darko Fabijan welcomes Marcelo Calbucci—engineer, startup founder, and author of The PR FAQ Book. Marcelo shares insights from his time at Amazon, where he encountered a decision-making framework that changed how he thinks about product development: the PR FAQ.

What starts as an internal press release quickly becomes a strategic tool to align teams, evaluate product ideas, and make better decisions—before writing a single line of code.

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