Eggs 456: Intellectual Property - Your Business’s Hidden Asset with Sharon Toerek

Summary

In this episode, Sharon Toerek, a marketing and IP attorney, shares insights on how small businesses and marketing agencies can proactively protect their intellectual property, navigate AI-related legal challenges, and leverage legal strategies for growth and exit planning.

Takeaways

• IP as a profit preservation tool
• Common misconceptions about IP ownership
• Triangle model of IP (Brand, Content, Transactions)
• Legal considerations for AI-generated work
• Contractual strategies for IP ownership and liability
• Timing for legal engagement in small businesses
• IP as a revenue stream and sale asset

Chapters

00:00 Introduction to Legal Perspectives in Marketing

08:02 The Importance of IP for Small Businesses

13:53 When to Engage Legal Help

19:43 Building Value Through Intellectual Property

25:44 The Evolution of Business Thinking on IP

32:52 The Impact of AI on Intellectual Property

38:47 Ownership and Copyright in AI-Generated Work

51:59 Contractual Agreements and IP Protection

Connect with Sharon:

Website: https://legalandcreative.com/

Podcast: https://podcasts.apple.com/us/podcast/the-innovative-agency/id1419747902

LinkedIn: https://www.linkedin.com/in/sharontoerek/

Credits:

Hosted by Ryan Roghaar & Mike Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM 

 

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

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@djontic on twitter

Ryan Roghaar:

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