#4: The Biggest Mistakes Made in Email Marketing From The Best Female Direct Response Copywriter Mara Glazer

The CEO MASTERY SHOW: EPISODE #4 The Biggest Mistakes Made in Email Marketing From The Best Female Direct Response Copywriter Mara Glazer

Subscribe to this podcast for more advice on growing faster, better, smarter! Did you know that for every dollar you spend on email marketing, the ROI is an average of $42 back? If you have an advertising campaign that gives you two dollars for every one dollar you’re happy. And yet email is forty times that as the largest ROI-generating marketing vehicle possible! So why is it so commonly the last thing business owners spend time on? Listen to Mara Glazer this week explain the biggest mistakes businesses make when writing emails. In this interview, you will learn:

• How to Handle Writer’s Block if You Don’t Know How to Start

• A Simple Tip for Winning Clients That Anyone Can Do, and Yet You Probably Aren’t

• A Great Cold Prospecting Tip for Writing More Effective Emails

• How to Generate More Business Without a List

Mara Glazer grew up surrounded by direct response marketing. Her father, Bill Glazer of Glazer Kennedy, is one of the most celebrated marketing strategists in the world with decades of accolades. Just like our CEO Amanda grew up with an Ultimate Sales Machine father, Mara grew up with a rockstar marketing celebrity as a father. It’s fascinating to see how the next generation is building on the methods of their parents. Mara is known for breaking marketing records wherever she goes. Whether it’s generating a 52% conversion from a website or generating sales appointments from emails for some of the biggest names in the industry, you’ll want to listen in. Strategic and tactical advice for anyone using email to generate business.