Episode 52 - Forest Educator Spotlight: The Problem with Intangible Results

If you've ever tried to talk about the meaning and value of an experience in nature with someone who's never experienced something similar, it can feel like talking to a brick wall.  

Our insights, and sense of wonder, or magic can sound ridiculous when spoken out loud.   It can be painful when something we share has so much value to US, but completely is misunderstood by our listeners.

The problem isn't with us, or with everyone else, but it's built into the language of our culture, and with the very nature of 'the intangible aspects' of our experiences.

It's a problem for nature people and also for anyone who is really passionate about something, and it's especially a problem for Forest Educators who are working to communicate these values to people who could really benefit from our work and programs.

If you have struggled to craft a message about what you do that resonates with 'your people' who get it, and 'get you', this episode can help you understand why it's often so difficult and why we can drag our feet in making decisions about our promotional material, or about our reluctance to fully commit to our 'message'.

It's time to get clear, take action and begin connecting with everyone in ways that can help us struggle a little less, build more community and enjoy our work!

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