#343 S2 Episode 212 - MAJESTY OF HONESTY: Learning The Golden Rule Of Selling with Larry Levine

High five for Round 5 with Larry Levine! As Collin and Larry talked about keeping your word to build your reputation and brand, today, they will be talking about honesty and being true to yourself in selling. It’s high time to stop identifying yourself with your company and start selling as your true self. Tune in and learn more in this latest episode of Sales Transformation!

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HIGHLIGHTS

• Be honest, beyond anything else
• Inner work first, outer work follows
• Perception is reality
• Step away from the company and make yourself the center

QUOTES

Collin: “People think their brand is something they need to create, and it's not. Your brand is who you are, who you really are.”

Larry: “The toughest work that salespeople have to do, it's the work that many just choose to just push off to the side is the inner work.”

Larry: “If you can really key in on the inner work, the outer work becomes so much easier, but that's the crap everybody wants to run away from.”

Larry: “It's time to step away from your company. It's time to step away from your product. You got to become front and center because in my opinion, if they can't make it past you, you're dead in the frickin water.”

Connect with Guest and learn more about what he’s been working on!

• About Larry
• Selling From The Heart LinkedIn
• Selling From The Heart Website

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

• About Collin
• About Salescast
• Salescast Community
• Sales Transformation

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