Joyce MacDonald: Navigating the Future of Public Media

2025-07-29

Public media is evolving, and organizations must strengthen donor relationships to secure a sustainable future. In this episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Joyce MacDonald, Greater Public president and CEO, for an insightful conversation about the future of public media and how stations can adapt to current challenges by rethinking their approach to fundraising. Together, they explore the increasing importance of individual giving, the threat to federal funding, and the need for public media o...

Public media is evolving, and organizations must strengthen donor relationships to secure a sustainable future.

In this episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Joyce MacDonald, Greater Public president and CEO, for an insightful conversation about the future of public media and how stations can adapt to current challenges by rethinking their approach to fundraising.

Together, they explore the increasing importance of individual giving, the threat to federal funding, and the need for public media organizations to invest in major and mid-level donor programs. Joyce shares success stories from stations that have made this shift and highlights why believing in your donors—and making it easier for them to give—is key to long-term success.

This episode is a must-listen for non-profit and public media leaders who want to build resilient, community-focused organizations in today’s evolving media landscape.

Show Highlights: In this episode, you’ll learn about…

Why individual giving is essential for public media’s long-term sustainability

How investing in major giving can help stations thrive, even during uncertain times

What it takes to adapt fundraising strategies to meet the needs of today’s donors

Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.

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