Facebook Quality Ranking: How To Optimize For Greater Reach & Lower Ad Costs

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What is the Facebook ads quality score? How does it impact your Facebook advertising efforts? In this podcast episode, we'll be giving a full explanation of Facebook's ad relevance diagnostics, how the platform determines Facebook ad quality, Facebook optimization tips, & MORE!

The Facebook Quality Ranking Score - what is it

How does it impact your ads? And how can you tweak your efforts to get the best score possible?

Facebook uses these rankings to determine how your ad compares to other advertisers serving ads to the same audience.

If you’ve listened to some of our other Facebook episodes before, then you know that Facebook can’t serve every ad to every person, within a given targeted audience.

Facebook has to make a decision on which ads it’s going to serve to which person.

Having higher ranking scores than your competitors will help Facebook decide to deliver your ad instead of theirs.

This is why having higher ranking scores generally lowers your cost per 1000 impressions (CPM) and cost per click (CPC).

So now let’s go over each of these scores individually.

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