"In a startup, sometimes the most pragmatic decision is also the hardest." This was the reality Byas Nambisan faced when he decided to shut down Ezetap's in-house hardware manufacturing. While the hardware was a source of pride and emotional attachment for the company, he made the dispassionate call that it "stopped making economic sense," a tough decision that ultimately stabilized the business and paved the way for future growth.From spending nearly two decades at a corporate giant like Intel to taking the helm of a disruptive startup, Byas Nambisan's...
"In a startup, sometimes the most pragmatic decision is also the hardest."
This was the reality Byas Nambisan faced when he decided to shut down Ezetap's in-house hardware manufacturing. While the hardware was a source of pride and emotional attachment for the company, he made the dispassionate call that it "stopped making economic sense," a tough decision that ultimately stabilized the business and paved the way for future growth.
From spending nearly two decades at a corporate giant like Intel to taking the helm of a disruptive startup, Byas Nambisan's journey is a masterclass in leadership and adaptation. As CEO, he steered Ezetap through a critical post-founder transition, grew it to process over $10 billion in annual transaction volume, and orchestrated its successful acquisition by Razorpay in a deal valued at up to $200 million. Today, he serves as an Independent Director for Avalon Technologies Limited.
In this conversation with host Akshay Datt, Byas Nambisan breaks down his incredible journey.
Key Insights from the Conversation:
- Corporate Discipline in a Startup: Byas successfully translated the process-driven discipline from his 20-year career at Intel to instill financial rigor and operational excellence at Ezetap.
- The "Intel Inside" Model for Payments: Ezetap's core strategy was to become an indispensable software partner by embedding its payment SDK deep into enterprise clients' workflows, creating high switching costs.
- Post-Founder Success: The episode provides a blueprint for navigating a company after founders depart, emphasizing continuity, stakeholder trust, and disciplined execution over radical, disruptive change.
- The Omnichannel Thesis: The acquisition by Razorpay was driven by the clear vision that the future of commerce is omnichannel, requiring a single, unified platform for both online and offline transactions.
Chapters:
[00:00] - From a "Lifetime Intel Employee" to a Startup CFO
[06:24] - The First Big Pivot: Re-engineering for Chip & PIN
[09:12] - The Core Thesis: Why Software Was More Important Than Hardware
[13:43] - The Go-to-Market Strategy: Banking Partnerships vs. Direct Sales
[18:52] - Why Ezetap Chose a SaaS Model Over Transaction Fees (MDR)
[24:15] - The "Co-Pilot to Captain" Transition: Taking Over as CEO
[29:28] - How the Mindset Shifts: From a CFO's Lens to a CEO's Vision
[35:46] - The Road to Acquisition: Why We Decided to Merge with Razorpay
[41:18] - The Omnichannel Vision: Merging Online & Offline Payments
[48:03] - Life Outside Startups: The CEO Who Restores Vintage Cars
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#FounderThesis #StartupPodcast #ByasNambisan #Ezetap #Razorpay #FintechIndia #StartupIndia #LeadershipLessons #Entrepreneurship #VentureCapital #BusinessStrategy #SaaS #Payments #Omnichannel #StartupJourney #AkshayDatt
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