Has the U.S. Finally Fallen in Love with Soccer?
The Varsity

Has the U.S. Finally Fallen in Love with Soccer?

2026-07-22

JT Batson, C.E.O. of the U.S. Soccer Federation, joins John to lay out his vision for “the American soccer movement”—a five-year push toward two marquee moments: the 2028 L.A. Olympics and the 2031 Women’s World Cup. Batson makes the case for building the sport at the grade-school level, explains why corporate dollars are suddenly lining up behind soccer, and argues why MLS 3.0’s success is imperative to the sport’s broader rise in America.

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