AMZPPC 54: The Wait is Over... Search Term Reports for Sponsored Brand Ads are Here

Christmas came early because search term reports for Sponsored Brand Ads have finally been released after months of waiting. Despite what you might think, it's not a carbon copy of the Sponsored Product version. Tune in to hear Mike & Stephen explain the differences, how to analyze it, and everything about the newest match type. See you in the Badger Den!

Episode Highlights:

3:30 Shout out to Brian Andris for his awesome review

5:40 It's not a direct copy-paste from Sponsored Product

8:25 Keyword vs. Search term vs. Target

13:36 There's a new type of broad match keyword in town

20:14 Introducing... the 4th match type

22:08 Modified broad match works like SPA broad match

25:00 ASIN targeting

28:15 Amazon PPC is quickly evolving

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