The Importance of Personalization In Event Marketing | Zoe Fernandez & Jaclyn Sass

Today’s episode is all about bringing a more people-centric approach to your event marketing. We’re joined by Zoe Fernandez and Jaclyn Sass, two leading members of the team at Merkle that put on Merkle’s annual executive summit, global client summit, and other incredible events. A big part of Zoe and Jaclyn’s mission is to change the perception of women in the industry while elevating the perception of events from logistical and administrative support to one of administrative excellence. It’s the main reason they call themselves event marketers and not just event planners. Listen in to get the full breakdown and find out Zoe and Jaclyn’s biggest pet peeves about their roles. And if you have any event-related pet peeves of your own, we’d love to hear about them–send us an email at podcast@cvent.com. Resources and links discussed: Connect with Zoe: https://www.linkedin.com/in/zoe-fernandez-1634a3a/ Connect with Jaclyn: https://www.linkedin.com/in/jaclyn-sass-mba-84151b6/ Learn more about Merkle: https://www.merkleinc.com/ Featured Events from Merkle: https://www.merkleinc.com/news-and-events/events