Melissa Price, the Customer Vice President at Campbell’s Soup Company, joins us to discuss her 16-year career as a seasoned marketing and sales leader. Her experience in the CPG industry has made her an expert in demand creation, P&L Management and leading teams across food and household products. Melissa shares her journey at Campbell’s, where she has grown from an Associate Brand Manager to Customer Vice President. Throughout the course of her career, her passion for achieving outstanding results and leading winning tea...
Melissa Price, the Customer Vice President at Campbell’s Soup Company, joins us to discuss her 16-year career as a seasoned marketing and sales leader. Her experience in the CPG industry has made her an expert in demand creation, P&L Management and leading teams across food and household products. Melissa shares her journey at Campbell’s, where she has grown from an Associate Brand Manager to Customer Vice President. Throughout the course of her career, her passion for achieving outstanding results and leading winning teams has provided valuable insight for her and her teammates, and she continues to inspire other industry leaders at Campbell’s and beyond.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS
The Campbell’s Soup Company Brand Portfolio
Melissa's Role as Customer Vice President
Managing Large Company Transitions
What’s Upcoming for Campbell’s
ABOUT THE GUEST
Melissa Price
Customer Vice President, Campbell Soup Company
https://www.linkedin.com/in/melissa-price-7879146/
https://www.campbellsoupcompany.com/
QUOTES
"Passion guides my career, fueled by knowing where my strengths and energy lie, and how I can add value to my teams and organization." - Melissa
"I embrace opportunities by seeking guidance from mentors, advocates, and sponsors. By taking calculated risks, I maximize each chance that comes my way, which often leads to new and exciting paths." - Melissa
"Effective leadership involves more than just management. It requires authenticity and adaptability. To improve, leaders must stay self-aware, open to feedback, and willing to learn from others. Being humble and vulnerable are important qualities for successful leadership." -Melissa
CHAPTERS
00:00 | Introduction
04:16 | The Campbell’s Soup Company Brand & Products
05:43 | Customer Vice President Role & Impact
06:04 | The Effects of COVID-19 on the Business
11:12 | Working at Campbell’s Soup Company
14:45 | Leadership Growth & Career Journey
20:01 | Managing Company-Wide Transitions
22:40 | A Career Turning Point
29:23 | Advice & Recommendations
31:40 | What’s Next for Campbell’s
33:10 | Women Who Push For & Seek Change
34:23 | Trends to Watch
38:32 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media.
https://www.heartcastmedia.com/
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