Lead Generation: SOI - Care Call to Friends, Family and People Who Know You

In this scenario, you conduct a brief “Care Call” to connect with your sphere of influence (SOI) such as friends, family, co-workers, etc. expressing genuine interest in their well-being (Use F.O.R.D.) while subtly introducing the possibility of assisting with any real estate needs and requesting contact information for potential opportunities.

Requirements:

• Genuine communication skills
• Familiarity with contacts’ lives
• Smooth transition to real estate
• Tactful request for information

The intention is to conduct a brief and genuine “Care Call” to connect with friends, family, and acquaintances, checking in on their well-being while subtly expressing your availability to assist with any real estate needs and requesting contact information if there’s interest in buying or selling a home.

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This content is for educational purposes only and does not guarantee specific outcomes. Always follow all federal and state Do Not Call rules. Check the Do Not Call Registry and your local guidelines before making outreach calls. We also recommend seeking guidance from your broker and advisors.

Presented by Darren Tunstall, licensed real estate agent (DRE #01853445). This podcast is produced independently of any real estate brokerage. The goal is to provide you with what we believe are valuable insights, practical tools, and actionable information to help you grow your practice.

Results may vary.

Music by Coma-Media from Pi...