Stop being a sheep and following the optical herd buying the same branded frames every other office has. Learn how to grow your optical profits by selling indie eyewear.You will hear from 6 eyewear brands: Kala, Ziena/7Eye, Gazal, Swissflex, Tempo, and Article One. They will share how they got started, how they made their product, and what ECPs need to do to be successful today.Learn how frames go from pencil sketch to a physical productHow to train staff to sell non-branded productHow to market yourself as that ...
Stop being a sheep and following the optical herd buying the same branded frames every other office has. Learn how to grow your optical profits by selling indie eyewear.
You will hear from 6 eyewear brands: Kala, Ziena/7Eye, Gazal, Swissflex, Tempo, and Article One. They will share how they got started, how they made their product, and what ECPs need to do to be successful today.
- Learn how frames go from pencil sketch to a physical product
- How to train staff to sell non-branded product
- How to market yourself as that office that sells niche product
- What makes indie product different in quality and design
- Why ‘Big Box’ frame brands are not a long term financial solution for your optical
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