Ep. 336: Why Your Instagram Followers Aren’t Buying From You (and How to Fix it)

2026-06-25

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Is your online business making as much as you hoped it would?If not, listen to my free private podcast series:👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck If you've built any kind of following on Instagram — even a small one — you've probably noticed the same pattern: people like your posts, watch your stories, maybe even comment. But when it comes time to sell? Crickets. In this episode, I explain exactly why that's happening and share the strategy I u...

Is your online business making as much as you hoped it would?
If not, listen to my free private podcast series:
👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)
🔗 https://gillianperkins.com/stuck

If you've built any kind of following on Instagram — even a small one — you've probably noticed the same pattern: people like your posts, watch your stories, maybe even comment. But when it comes time to sell? Crickets. In this episode, I explain exactly why that's happening and share the strategy I use to bridge the gap between Instagram engagement and actual revenue.

In This Episode, I Cover:

The three reasons your Instagram followers aren't buying — low engagement on sales posts, followers who aren't ready to buy yet, and the friction created by the infamous "link in bio"
Why common fixes don't work — posting more consistently, upgrading your content quality, chasing more followers, and rewriting your sales page all miss the root problem
The fix that actually works — using Instagram comment automation (via ManyChat) to turn engagement into email subscribers, without a link in bio or a hard sell
Why I close 90% of my sales via email — and why converting Instagram followers into subscribers is the highest-leverage move you can make on the platform
Two specific ways I use this strategy — to fill free webinars and workshops, and to grow my email list from every single post

Want to get more out of your Instagram following? Get 30 days of ManyChat free → https://manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=GillianPerkins&utm_content=YT — use code GILLIANPERKINS at checkout.

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