Charlie Silver, Permission.io CEO, discusses permission-based marketing benefits, and value exchange in advertising. Mounting regulations and user concerns about data privacy have altered advertising. Brands must now seek permission to use personal data, and consumers don’t always opt-in. Today, Charlie looks at the impact of permission-based advertising. Show NotesConnect With: Charlie Silver: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: W...
Charlie Silver, Permission.io CEO, discusses permission-based marketing benefits, and value exchange in advertising. Mounting regulations and user concerns about data privacy have altered advertising. Brands must now seek permission to use personal data, and consumers don’t always opt-in. Today, Charlie looks at the impact of permission-based advertising. Show Notes
Connect With:
- Charlie Silver: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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