The Marketing Genius Behind ”I’m Going to Disneyland” (Ep. 34)

In this episode of I Want That Too, Jim Hill, Lauren Hersey, and special guest Eric Hersey dive into the surprising crossover between Disney and the biggest sporting event of the year—the Super Bowl.

• The origins of the legendary "I'm Going to Disneyland" phrase and how it all started with Jane Eisner’s brilliant idea.
• Michael Eisner’s deep love of sports and how it led to Disney owning The Mighty Ducks and The Anaheim Angels.
• The Super Bowl commercial game—why brands pay millions and how Disney’s new cruise line ad is making waves.
• The collectible side of sports: Disney trading cards, vintage Mighty Ducks jerseys, and the rarest Disney sports merch.
• A sneak peek at RunDisney Princess Half Marathon merch and the eBay resale market that has runners fuming.

If you love Disney, sports, and the fascinating stories behind marketing magic, this episode is a must-listen. Available now on your favorite podcast platform!

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