The German Immigrant Behind Coors Banquet Beer

On this episode of Our American Stories, before it became one of America’s most recognizable beer brands, Coors was the dream of Adolph Coors, a German immigrant who started brewing in the mining towns of Colorado. With a commitment to quality and a passion for craft, Coors created what would become Coors Banquet—a beer with staying power. Pete Coors shares how his ancestors’ hard work, vision, and old-world techniques helped shape the brewery’s legacy.

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