How Chet Holmes Creates Follow-ups Leaving Nothing to Chance - E208

2024-08-09

“Sales and marketing is a precision-like process, or machine-like process, hence the title of my book, The Ultimate Sales Machine. It's all about having as much machine-like processes as possible.” -Chet Holmes Summary: In this episode of The CEO Mastery Show, the focus is on mastering follow-up procedures in sales and marketing. Chet Holmes, founder of CHI and an expert in creating efficient sales systems, emphasizes the importance of detailed, machine-like processes for effective client fol...

Summary:

In this episode of The CEO Mastery Show, the focus is on mastering follow-up procedures in sales and marketing. Chet Holmes, founder of CHI and an expert in creating efficient sales systems, emphasizes the importance of detailed, machine-like processes for effective client follow-ups. The session includes a workshop format where participants share suggestions for initial, intermediate, advanced, and super advanced follow-ups. Holmes provides practical examples from his collaboration with Tony Robbins, highlighting the use of radio spots and voicemails for lead generation and subsequent follow-up steps. The episode also features interactive segments with attendees discussing specific challenges and solutions in their businesses, demonstrating tailored follow-up strategies. Holmes underscores the necessity of having a CRM system to manage and track these follow-up activities meticulously.

Episode Highlights:

00:00 Welcome to the CEO Mastery Conference

00:07 Mastering Follow-Up Procedures

01:45 Interactive Workshop and Real-Life Examples

02:10 The Tony Robbins Initiative

02:55 Crafting Effective Follow-Up Messages

09:01 Utilizing CRM Systems for Follow-Up

16:02 Live Business Interaction: Mark's Case Study

25:26 Exploring Core Story Models

25:54 Research Insights and Trends

26:51 Targeting Different Market Segments

28:32 Marketing Strategies and Pain Points