What’s Wrong with University Major Gift Fundraising?

2020-07-07

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In most of the higher education institutions where Veritus Group has conducted data assessments, they’re performing terribly. What’s wrong here? Universities have resources. They have dozens (if not hundreds) of major gift officers, researchers, and stewardship officers. And yet what we find is that they don’t have real relationships with donors and alumni. Some of them are still raising millions if not billions of dollars… yet they could be doing so much better forming authentic relatio...

In most of the higher education institutions where Veritus Group has conducted data assessments, they’re performing terribly.

What’s wrong here?

Universities have resources. They have dozens (if not hundreds) of major gift officers, researchers, and stewardship officers. And yet what we find is that they don’t have real relationships with donors and alumni.

Some of them are still raising millions if not billions of dollars… yet they could be doing so much better forming authentic relationships with donors and alumni!

In today’s rebroadcast of an episode from January, Richard and Jeff talk about their experiences with university major gift programs, tell stories about their MGOs, what their challenges are, and ultimately what can be done to turn those programs around.

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