Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?

Brent Zahradnik of AMZ Pathfinder joins Michael to consider the capabilities of Amazon’s new feature, Expanded Product Targeting. It’s like broad match product targeting because it allows you to target substitutes, compliments, and other “relevant” items shoppers may browse.

This is potentially great for non-PPCers and anyone in a growth phase but proceed with caution if you’re an Amazon Campaign Manager because this could be a quick way to waste ad spend.

We’ll see you in The PPC Den!

Highlights

• 0:00 Intro– PBG, Powered By Gelato
• 2:43 New: Expanded Product Targeting
• 3:25 What is Product Targeting?
• 9:20 What is Expanded Product Targeting?
• 13:05 How do I use Expanded Product Targeting?
• 19:20 Key lesson: Stay on top of it.
• 24:00 Where to find Expanded Product Targeting option

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Resources & Links

• Where to find Brent Zahradnik, AMZ Pathfinder
• The Best Keyword Research Strategy
• 5 Things You Didn’t Know About Product Targeting
• Should You Segment Automatic Sponsored Product Campaigns?
• Amazon Sponsored Products: Everything You Need to Know
• Stay on Top of Things with Project Management Tools
• How Do I Increase My Amazon Market Share?
• Never miss the latest in Amazon PPC tips and best practices
• All our episodes and show notes
• Get a product tour of Ad Badger

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin