Today we go into the pros and cons of having your pricing on your website.Ultimately, putting prices on your website will reduce the number of people who call, but those who do call will be more likely to book.Whenever you field calls, there are three types of people:Those who are definitely going to book (regardless of the booking experience). They may have seen you in the past, had a friend who raved about you or just really resonate with your website or social media. Let's call t...
Today we go into the pros and cons of having your pricing on your website.
Ultimately, putting prices on your website will reduce the number of people who call, but those who do call will be more likely to book.
Whenever you field calls, there are three types of people:
- Those who are definitely going to book (regardless of the booking experience). They may have seen you in the past, had a friend who raved about you or just really resonate with your website or social media. Let's call these about 20%.
- Those who aren't going to book (regardless of the booking experience). They're tied to using their insurance, they don't really understand the difference or they aren't in a position to schedule with you. Maybe these are another 20%.
- The 'Magic Middle'. These are the 60% (or so) of patients who are on the fence. The way you respond to their inquiry, answer their questions and explain what you offer will sway whether they book with you or not.
By putting pricing on the website, you're turning away those 'Magic Middle' people. Even if they decide not to book, you will collect their information and be able to follow up to see if they've gotten the care they needed.
After working with 500+ businesses, we really believe putting pricing on the website is often due to not being comfortable having the money conversation on the phone. And it does reduce having to have it.
But is it worth the loss of those 'Magic Middle' people? Check out the full 'sode for all the details and advice!
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About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 500+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!
Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
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