Where are they now? Charanjeev Singh, founder of SinghStyled. The world’s first Sikh brand that caters to 30 million Sikhs around the world.

Charanjeev Singh aka CJ aka The Flying Sikh is back on the show! I spoke to CJ on the show 5 years ago  and he is still going strong.  In fact they are now launching in Thailand, Malaysia, Australia and Singapore.  He talks about acquiring 10% Sikh grooming market just through word of mouth. Talks about Product development life cycle and why the weather plays a big role. He talks about building a community centric brand. Talks about product failures Talks about the importance of Sikh culture in 2020. Why the indian hipster phase has died. Launching a streetwear brand. Shopping card abandon rates.  And finally he talks about creating the world's first beard deodorant and much more.

in this conversation we also talk about:

Not burning money on marketingThe good & bad of CovidWhy it takes 8/9 months to launch a product.Demonetization & implementing GST issuesNew thoughts on entrepreneurshipBeing patientGoing offlineWould  he change anythingBeing the 'GQ' for SikhsWhy beard textures are different around the world.

and much more

https://www.singhstyled.com/