How to Setup a Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan

Today we're going to discuss a highly technical and effective way of buying media programmatic advertising. Joining us is Ellen Parker, who is a Paid Digital Media Manager at French/West/Vaughan, which is one of the nation's leading independent public relations, public affairs advertising, and digital media agencies. In part 2 of our conversation, Helene is going to walk us through a case study for how she would advise the MarTech podcast on how to set up a programmatic advertising system. Show Notes

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Helene Parker: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter