Do Management Consultancies Solve The Chunkiest Problems? - Michaeljon (MJ) Alexander-Scott, Fjord

2021-03-18

If you hunger to solve toothy problems, where can you even do that work right now? Many agencies talk a good game when it comes to solving problems only to put the brains fiending to do such work on social media calendars and hashtags and into inter-agency meetings gone wild. MJ Alexander-Scott is Group Director at Fjord, which is part of Accenture Interactive. He leads the strategy and insights practice there. In his work, MJ finds himself drawn to problems without a playbook, a siren that has led him...

If you hunger to solve toothy problems, where can you even do that work right now?

Many agencies talk a good game when it comes to solving problems only to put the brains fiending to do such work on social media calendars and hashtags and into inter-agency meetings gone wild.

MJ Alexander-Scott is Group Director at Fjord, which is part of Accenture Interactive. He leads the strategy and insights practice there. In his work, MJ finds himself drawn to problems without a playbook, a siren that has led him from the agency world into the management consulting world.

We discuss:
- Why so many people in advertising are wondering, "What else is out there?"
- The kinds of problems management consultancies deal with
- The different kinds of companies that strategists and account planners who are frustrated might do well to explore

You can find MJ Alexander-Scott here: https://www.linkedin.com/in/michaeljon/

Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

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