Priyanka Salot reveals the science of D2C brand-building | The Sleep Company
Founder Thesis

Priyanka Salot reveals the science of D2C brand-building | The Sleep Company

2024-08-16
"We were not building a short term new age brand, we were building a very disruptive new age product. But we wanted to build a legacy brand."Priyanka Salot shares a powerful insight: The Sleep Company isn't just chasing trends; they're building a lasting brand with a revolutionary product, focusing on long-term impact and customer loyalty over quick wins.Priyanka Salot is the Founder of The Sleep Company, India's leading comfort-tech company revolutionizing sleep and sitting experiences. Before founding the sleep company, Priyanka has...
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