The Art of Freelancing: How Kat Haddad Quit Her 9-5 & Built Her Dream Career So She Never Has To “Work” Again!

Meet Kat Haddad – a trailblazer in the world of sports media. Kat is a presenter for Optus Sport, SBS, BeIN Sports and is a cult-hero as the "The Rook" in her role as an on-air producer for the extremely popular, Rugby League Guru podcast. Kat has turned her passion for football and storytelling into a dynamic career that has taken her from local radio to hosting at FIFA World Cups, Premier League events, and more.

In this episode, Kat shares her remarkable journey from dreaming about sports as a kid to making it a reality in an industry often dominated by men. She opens up about the challenges she faced along the way, from working in sales, to breaking into the competitive world of sports media. You’ll hear how a bold move to Spain became the turning point that led her to her dream career.

We dive deep into how Kat mastered the art of networking, built her personal brand, and used persistence to secure opportunities others thought impossible. She reveals how she balances her personal faith, passion for sports, and the constant pressure of freelancing while offering practical advice for anyone chasing a dream.

In this episode:

• How falling in love with football at a young age sparked a dream in her that should could never shake.
• From University to working at Nova FM: Kat reveals her biggest lessons from here time working in media sales for one of Australia's largest radio stations.
• What Kat did in her 12 months leading up to her quitting her 9-5 to up-skill, grow her network and prepare her for a life as a freelancer.
• The highs, lows & lessons from her year working overseas.
• Career success: Breaking down how Kat landed roles at Optus Sport, SBS, BeIN Sports and started working with the Rugby League Guru.
• How to build your personal brand in any industry.
• How to stand out as a new content creator in an established market.
• The Pro's & Cons of the Freelancing business model.
• How to monetise as a freelance content creator (you can make a lot more money than you think)
• Interviewing Rio Ferdinand: How she landed the interview and prepared for one of the biggest interviews of her life.
• EPL chat: Will Liverpool win the League and will Ange finally win a Trophy for Tottenham?
• Kat's Hot takes and predictions for the 2025 NRL Season.

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